Product information management

Project Overview

Appeak Technologies LLP has collaborated with client, a leading eCommerce company in Norway, to implement a robust Product Information Management (PIM) system. The primary objective was to centralize, manage, and optimize product data across multiple channels, ensuring accuracy, consistency, and operational efficiency.

Business Challenges

Before implementing the PIM system, our client faced several operational and data management issues:

Decentralized Product Data: Product information was scattered across multiple Webshops which was in WooCommerce, Datanova based POS system and from other suppliers.
Inconsistent Product Information: Discrepancies existed in product names, descriptions,
categories, tags etc.
Slow Time-to-Market: New product introductions and updates took too much time as they have to upload on each store manually which leads to data inconsistency.

Project Info

Integrations

E-commerce (WooCommerce),
POS – Datanova ERP

Deployment

Cloud Based Server

Technology Stack

PHP,
MySQL,
REST API,
WooCommerce Hooks.

Project Key Goals

The project aimed to:

Centralize all product data in a single, scalable PIM platform.
Improve product data accuracy, completeness, and consistency.
AI Integration to generate product description.
Streamline workflows for product onboarding and updates.
Reduce time-to-market for new product launches.
Enable seamless syndication of product data across multiple websites which are built using Woo Commerce.

Solution Provided

After a thorough analysis of client’s business needs, existing infrastructure, and data challenges, we proposed and implemented a customized PIM solution with the following features:

Core Features

1 Centralized Product
Repository:

3 Data Quality & Validation Rules:

5 Product Synchronisation:

2 Bulk Data Import & Export and Supplier API integration

4 Workflow Management:

6 Product Data Enrichment:

Key Results & Business Impact

After the successful implementation of the PIM system:

Product Data Accuracy

Improved from 65% to 99%.

Time-to-Market:

Reduced new product launch timelines by 40%.

Operational Efficiency

Freed up 30% of the product management team’s time.

Channel Consistency

Achieved uniform product listings across 100+ channels.

Reduced Errors

Minimized product listing errors by 85%.

Enhanced Customer Experience

Consistent, enriched product content improved online conversions and reduced returns.

Conclusion

This PIM implementation project highlights how a well-planned and executed product data management strategy can transform business operations, improve data governance, and drive growth in a multichannel environment.

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What our client says

Partnering with APPEAK TECHNOLOGIES LLP for our PIM implementation was a transformative decision. Their deep understanding of product data management challenges and proactive approach significantly enhanced our operational efficiency and customer experience.

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